It is safe and easy to do what has been done before and follow the same steps to implement your tactics.
It is safe, because that has been “how we always do it.” and someone previously got approval for it and therefore you are not responsible. It is easy because the steps are established and understood.
I love Five Why. It is a root cause analysis approach. You ask “why?” until you get to the root cause which typically occurs in five tries.
What People are Saying:
“This relaunch of PACER is excellent!!! It has become a great showcase for editorial interspersed with our messages and events.” Carol Jaxel, Board of Directors and SVP, Jobson Healthcare.
This is an effective and simple way to re-consider why things are done. However, it can make people feel uncomfortable and even challenged. The people need to understand that five why is not seeking to find fault. It is used to properly identify the real problem.
In college, the most important thing I learned was how to think. As a professional I gained practical experience to supplement my thinking and added tools to be more efficient.
There are two extremes. How will this project or activity best benefit me and how will it best benefit the organization or company?
Many, if not most, but not all, consider their interests first justifying their decision on the basis that while my actions benefit me the most, my work ultimately allows the company to progress toward its goals.
The fail is that it does not optimize outcomes or improve efficiency. Doing those two things incur risk and risk is not beneficial to self-preservation.
Being Deliberately Different is to encourage change and take acceptable risk based on research/data, thinking, and making recommendations on how to do things better.


